Wuhu Games Privacy Policy
Last updated: October 22, 2026
Applies to: Wuhu Games mobile games, associated in-game services, official websites and support channels, including KICK100 (together, the “Services”).
Privacy contact: hello@wuhugames.com
Website: https://wuhugames.com
On this page
1. About this Policy and Who We Are
Wuhu Games (“Wuhu Games,” “we,” “us,” or “our”) develops, publishes, and operates mobile games and associated Services. This Privacy Policy describes how personal information is collected, used, disclosed, retained, and protected when you play our games, visit our website, contact us, or use related features.
This is an umbrella policy for Wuhu Games. Not every game offers every feature or collects every category of information below. A feature-specific explanation in a game, a just-in-time notice, or the game-specific section near the end of this Policy supplements this Policy and helps explain which practices apply to that game and version. Where law requires us to give additional information or obtain consent, we do so before the relevant processing. If you do not wish to use an optional feature, you can choose not to enable it.
Wuhu Games is the contact point for privacy inquiries. The legal identity and any additional postal or representative contact information required by law will be provided through the relevant game or an updated notice when applicable.
2. Information We Collect
Depending on the game, your settings, the features used, and applicable law, the following categories may be processed:
A. Gameplay and game-service information. Game progress, scores, achievements, rounds played, virtual items, selected settings, game events, challenge information, anti-cheat signals, and identifiers used to preserve progress or operate a leaderboard. Some data may be stored locally on your device; other data may be processed on game servers.
B. Profile and social information, if enabled. Player name or nickname, avatar, player or account ID, optional profile information, friends/challenge connections, and information you choose to publish. We will not assume a full registered account exists merely because a game uses an anonymous player ID or local save.
C. Device, technical, and diagnostic information. Device model and characteristics, operating system, language, app version, device or app identifiers, IP address, network information, crash reports, performance metrics, and events necessary for troubleshooting, security, or service reliability. Advertising SDKs may collect additional data described in Section 5.
D. Approximate location, if used. A city, region, or country selected by you or estimated from IP address to support regional leaderboards, service localization, fraud prevention, or lawful advertising. We do not describe this as precise GPS location. If a game later needs precise location, it must provide an appropriate additional explanation and request applicable permissions first.
E. Advertising-related information, in ad-supported games. Ad impressions, interactions, ad delivery and performance data, IP address, approximate location, device identifiers (where available and permitted), app interactions, diagnostics, consent preferences, and other signals used by advertising providers. See Section 5.
F. Purchases and transaction records, if offered. Product or item identifiers, purchased entitlements, store-generated transaction identifiers, receipts, purchase status, and information required for fulfillment, refunds, fraud prevention, or legally required records. For purchases made through Apple or Google, the store ordinarily processes the payment credentials; we do not need your full payment-card number to deliver in-game items.
G. Support and communications. Your email address, the details you send us, any voluntarily supplied attachments, and correspondence necessary to resolve an inquiry or request. Do not include passwords or sensitive personal information in ordinary support messages.
H. Website information. Standard web requests and technical logs, such as IP address, browser type, access time, page requests, and security events; and any information you voluntarily submit through a contact channel. If we introduce optional website analytics or non-essential cookies, we will provide notices and choices required by law.
3. Sources of Information
We receive information directly from you; automatically from your device or interactions with our Services; from Apple, Google, or other platform services when you install, make purchases, or use their features; from hosting, analytics, diagnostics, and advertising partners integrated in a particular game; and, if enabled, from social or sign-in services you authorize. The availability of a category does not mean it is collected by every game.
4. Why We Use Information and Legal Bases
We use information only for the purposes applicable to the relevant Service, including:
- Delivering the game or a requested service: maintaining gameplay, saving progress, delivering purchases, handling user settings, and operating optional player profiles, challenges, or leaderboards. Where applicable, the legal basis is performance of a contract or steps taken at your request.
- Security and integrity: detecting cheating, abuse, automated behavior, unauthorized access, fraud, and technical faults; enforcing fair-play rules and protecting players. Where applicable, the basis is our legitimate interests or legal obligations, subject to your rights.
- Support and improvement: responding to inquiries, debugging, crash diagnosis, balancing games, understanding aggregate engagement, and improving performance. Where applicable, the basis is our legitimate interests, performance of a contract, or consent when required.
- Advertising in supported games: requesting, delivering, measuring, preventing ad fraud, and—only where law and your applicable choices allow—personalizing ads. The legal basis varies by region and processing activity; we seek consent where required, and otherwise rely only on an available lawful basis.
- Purchases and compliance: validating transactions, managing entitlements and disputes, preventing fraudulent purchases, and meeting legal, accounting, or regulatory obligations.
- Optional communications and features: facilitating a feature you select or communication you request; we seek opt-in consent where required.
Where the GDPR or comparable rules apply, you may request information about the legal basis relevant to a particular activity by contacting us. We do not claim that one legal basis applies universally to all purposes and locations.
5. Advertising: Google AdMob and Other Partners
Some Wuhu Games titles are free to play and display advertisements, including through Google AdMob / Google Mobile Ads SDK. Advertising may include banner, interstitial, rewarded, or other supported formats, depending on the game. An ad-supported game can involve collection and sharing of the following by Google or participating advertising technology providers: IP address; app or device identifiers (including advertising identifiers where available); approximate location derived from IP; app opens, taps, ad views and other interactions; diagnostic and performance information; and information necessary for ad delivery, measurement, security, and fraud prevention.
Ads can be contextual or personalized depending on your region, device, settings, applicable permissions, and the configuration of the particular game. We do not promise that all advertising is non-personalized, and we do not describe ad SDK data sharing as nonexistent. Advertising providers may process information under their own privacy notices and, in certain circumstances, as independent controllers.
Google explains its information practices at Google Privacy Policy and How Google uses information from sites or apps that use its services.
In jurisdictions requiring consent for advertising identifiers, storage/access to device information, or personalized advertising, an in-game consent mechanism will be presented as required. Where Apple's App Tracking Transparency framework applies, tracking permission will be requested through the operating system before tracking that requires it. Declining consent or tracking permission may affect ad personalization and certain features, but any consent request must reflect the actual SDK configuration and local requirements.
Where available, you can revisit applicable in-game privacy choices, device advertising settings, and platform privacy controls. A request to opt out of sale/sharing or targeted advertising can also be sent using Section 12; the available response depends on the applicable law and the technical means provided by our advertising partners. We do not equate device-level ad personalization controls with every legal privacy right.
6. In-App Purchases, Virtual Items, and Payment Information
Some games may offer consumable items, durable entitlements, premium content, ad-removal upgrades, or subscriptions. The available items are displayed in the relevant game. Apple App Store and Google Play typically process purchases and payments through their respective billing systems. We may receive transaction identifiers, receipt or purchase tokens, product IDs, entitlements, refund/revocation notifications, and similar records needed to grant access, restore eligible purchases, prevent fraud, or comply with legal obligations. Payment stores independently process their payment and account information under their policies.
A game without purchases does not automatically collect the purchase data described here. Subscriptions, if introduced, may create recurring entitlement and renewal-status records, and will be subject to additional product-specific disclosures.
7. Public Leaderboards and Sharing
If a game offers leaderboards, the player name or nickname, scores, rank, and region or other leaderboard information indicated in the game may be visible to other players. Do not use a nickname containing information you do not want publicly displayed. Scores or rankings may remain visible for a limited period consistent with the competition and our retention practices.
If you voluntarily share a replay, score card, challenge link, screenshot, or similar content through a third-party platform, that service may receive and retain what you share under its own privacy rules. We do not control third-party posts or the people with whom you share them.
8. Service Providers and Other Disclosures
Where relevant, we may disclose limited information to:
- hosting, storage, database, security, crash-reporting, and technical-support providers;
- analytics and measurement partners integrated into a particular game;
- Google AdMob and participating ad technology providers for advertising functions described in Section 5;
- Apple, Google, or other authorized payment and distribution platforms for purchases, refunds, fraud prevention, and platform operations;
- social or sharing services you actively choose to use; and
- regulators, courts, professional advisers, or authorities where necessary to comply with law, protect rights, investigate abuse, or address legitimate legal requests.
We may also transfer information in connection with a genuine corporate transaction, subject to applicable law and appropriate notice where required. We require service providers acting on our behalf to handle information under appropriate contractual and security safeguards.
We do not make a blanket representation that personal information is never “sold” or “shared” under every privacy statute: certain advertising disclosures may qualify as a “sale,” “sharing,” or “targeted advertising” depending on the law, even where no money is received in exchange for a specific user's data. Applicable opt-out rights are addressed below.
9. International Data Transfers
We and our service providers may process information in countries different from your country of residence. Where required, international transfers will use an applicable legal transfer mechanism and appropriate safeguards, such as contractual arrangements or another recognized mechanism. Contact us for information about safeguards relevant to your situation.
10. Retention and Deletion
We retain information only for as long as reasonably necessary for the relevant purposes, using criteria such as whether the game, player profile, leaderboard season, support ticket, transaction, dispute, or security investigation remains active; whether a legal accounting or recordkeeping obligation applies; and whether a limited backup retention period is needed.
For example, transient technical logs generally have shorter lifetimes than accounting or purchase records; leaderboard entries may be retained for a season or while historical rankings remain a game feature; and account or profile data is ordinarily deleted or de-identified after a valid deletion request except where retention is justified or legally required. Exact periods vary by system and game and must be made available where applicable law requires more precision. Deleting an app from a device does not necessarily erase records already held on servers or by an app store.
We delete or de-identify information when no longer needed, subject to lawful exceptions, and use reasonable measures to ensure downstream processors handle approved deletion requests where required.
11. Security
We use reasonable technical and organizational measures suitable to the nature of the information, such as access controls, restricted privileges, secure communications where supported, and measures to detect misuse. No internet or storage system can be guaranteed completely secure. Please contact us if you suspect misuse of your account, nickname, or data.
12. Your Privacy Rights and Choices
Depending on where you live, you may have rights to request access to and a copy of information, correction, deletion, restriction, portability, or objection to certain processing. You may also have the right to withdraw consent without affecting processing already lawfully completed, opt out of certain targeted advertising or sale/sharing of information, or appeal a decision about a privacy request. We will honor applicable rights and exceptions and may reasonably verify your identity before disclosing or deleting information.
To make a request: email hello@wuhugames.com with the subject “Privacy Request — [Game Name]” and describe the request. Include the game name and the player identifier, if known, but do not send passwords or sensitive identification documents unless we specifically and securely request what is necessary. If you want an account or profile deleted, state that explicitly. We will explain any legally permitted retention exceptions and respond within the time required by applicable law.
Where offered, you can adjust consent through the game's privacy settings; change permitted app tracking and advertising preferences in iOS or Android settings; or choose not to publish a nickname, post, replay, or challenge. Rejecting an optional permission may affect the related feature. Disabling personalized advertising may not eliminate advertising altogether.
California and other U.S. state privacy rights. Where applicable, qualifying residents may request access, correction, deletion, or an opt-out of sale, sharing for cross-context behavioral advertising, or targeted advertising, and may exercise applicable appeal or nondiscrimination rights. Email the contact above with “Privacy Opt-Out” or use an available in-game choice. We do not treat an opt-out request as automatically completed merely because it was sent; we will process it as applicable law requires. If relevant, additional notices or mechanisms may be made available for particular games.
EEA/UK/Swiss rights. Where applicable, you may have rights under the GDPR or corresponding laws, including the right to complain to your local data-protection supervisory authority. A lawful consent withdrawal mechanism will be made available for consent-based processing. If a specific authority, representative, or data-protection officer must be identified by law, we will provide the required contact details.
13. Account and Profile Deletion
Some games may provide optional anonymous profiles without traditional login; other games may eventually offer registered accounts. If a game allows account creation, we will provide an in-app method to request account deletion and an external web-based request path where required by the relevant store. For current privacy inquiries and deletion requests, use hello@wuhugames.com. If a game has no account creation, you may still ask us to delete identifiable server-side game data where applicable.
Deleting a Wuhu Games profile does not automatically cancel an Apple or Google subscription, erase a purchase record retained by the app store, or remove a post already shared on an external service. Certain transaction, fraud-prevention, and legal records may be retained where required or permitted.
14. Children and Age-Appropriate Services
Individual games may have different age ratings and intended audiences. We do not knowingly collect children's personal information or use prohibited profiling or targeted advertising for children in violation of applicable laws. If a game is directed to children or knowingly serves users subject to special protections, additional privacy safeguards, SDK configuration, notices, and parental consent or verification must be provided as required before the relevant processing. Parents or guardians who believe a child has provided personal information improperly may contact us to request review and appropriate deletion. Store age ratings do not by themselves determine legal age or consent requirements.
15. Third-Party Services and External Links
Our Services may link to Apple, Google Play, social platforms, or other third-party services. Their own terms and privacy policies govern their independent processing. A link or platform feature does not mean we control its privacy practices.
16. Changes to this Policy
We may revise this Policy as games, SDKs, legal requirements, and data practices evolve. We will update the “Last updated” date and provide additional notice or obtain renewed consent where required by law, especially before materially different processing. A new game's launch may require a new game-specific description within this Policy.
17. Game-Specific Information
KICK100. Depending on the released version, KICK100 may use nicknames or anonymous player identifiers; scores, matches, challenges, and country/global leaderboards; optional score-card sharing; approximate region information when regional rankings are available; operational and anti-cheat diagnostics; and Google AdMob advertising where enabled. Purchases or registered accounts apply only if actually offered in the version you use. This paragraph is not a substitute for checking the released build and each integrated SDK before publication.
Other Wuhu Games titles. The categories and rules above apply only to features actually offered in each title. If a new game adds materially different data processing (for example, multiplayer chat, precise location, voice recordings, cloud accounts, subscriptions, or a different ad network), this section and any required in-game notices will be updated before that processing begins.
18. Contact
Wuhu Games
Email: hello@wuhugames.com
Website: https://wuhugames.com
Support: https://wuhugames.com/support
For a request, include the name of the game. Additional legally required operator or representative details will be provided where applicable.